Discovery consists of seeing what everybody has seen and thinking what nobody has thought.|
Since we cannot change reality, let us change the eyes which see reality. In order to succeed, we must first believe that we can. "Nikos Kazantzakis"
Our company emphasizes the value of academic research. We focus more on co-creation rather than technology development.
Marketing in the 21st century is not anymore about spamming, junk mail, convincing people that they need something, it is about teaching and helping them not to get lost in the tons of products. We live in an era of “creative destruction” – the perpetual cycle of destroying the old and less efficient and replacing it with new and more efficient.
Innovation replaces tradition. The presents – perhaps even the future – replaces the past. Nothing matters as much as what will come next. Marketing is changing from “command-and-control” process that involves treating customers as objects to be targeted; to a “connect-and-collaborate” process that involves treating customers as co-creators of value.
We as a marketers use cutting edge technologies and the data that surrounds us in everyday life. We, as marketers, building brand equity and specialize in creating desire for our products, rather than focusing on temporary price discounts.
“The great paradox of the Internet is that its very benefits – making information widely available, reducing the difficulty of purchasing, marketing and distribution, allowing buyers and sellers to find and transact business with one another more easily – also make it more difficult for companies to capture those benefits as profits. ”We use an academic research as our strategy. We analyze customer's behavior and help them to find the right answer.
By analyzing terabytes and terabytes of the data, we use new aproaches to help people to find the right product. It’s about finding out what your customers want from you, in ways that can impact everything from ad messages to site and message content to product development. Based on our research we realized that traditional marketing strategy are not marketing strategies anymore.
Wealth is not gained from perfecting the known, but from imperfectly seizing the unknown.